313Blog - AAAI launches INDIE Council for independent agencies

AAAI launches INDIE Council for independent agencies

Posted on 30th Oct 2026

 

ISA

 

source: e4m

The Advertising Agencies Association of India (AAAI) today announced the formation of its INDIE Council for Independent Advertising Agencies, headed by Ms. Tanya Goyal of Everest Advertising. The top priority of the newly announced Council is to directly target the systemic business and creative vulnerabilities that independent shops face compared to large global holding networks.

The charter of the Indie Council includes:

 

"The INDIE Council is designed to give small and medium agencies a voice and a platform to grow," said Ms. Tanya Goyal. The Council will kick off with an AI Boot Camp scheduled for right after Diwali.

 

“We will start with basics in prompt engineering, and help build more fluent usage of emerging technologies,” said Jaydeep Gandhi, Vice President of the AAAI, who will head the AAAI Academy which will plan and coordinate learning and skilling initiatives, going forward and work closely with the INDIE Council. "Independents are the backbone of our industry, and the INDIE Council is a vital step to ensure they have the support they need," said Dr. Sandeep Goyal, President, AAAI.

"With Tanya leading this effort and with Jaydeep Gandhi’s guidance, we are committed to building capability and creating opportunities for this critical segment."

Blog Index